About Anne Rodger

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So far has created 5 blog entries.

If the audience you have and the audience you want are different, there’s probably a reason for that

So Tiffany have been repositioning: “Not your mother’s Tiffany”. I’m hearing lots of arguments against it: it looks cheap, it’s aggressive, it’s offensive, Gen X could afford the product more easily than Gen Z etc etc. But mostly that it’s madness to reject your existing audience so overtly.

Personal reactions aside – I’m slap bang in […]

By |August 10th, 2021|Uncategorized|0 Comments

Creativity – or Western bias?

My house and office are full of books. I know I could save space with e-books, but I spend my working life looking at screens, so for leisure and for learning I go for the old-fashioned printed page. Looking around my over-crammed bookshelves at the university classics, the airport paperbacks, the no doubt out of […]

By |December 7th, 2018|Uncategorized|0 Comments

What Derren Brown can teach us about generating real insight

I have mixed feelings about Derren Brown – I’ve often been intrigued, and sometimes been horrified, at the things he puts people through – but a show of his that I saw recently had me completely gripped. Taking apparently average members of the public, he took them through a series of events leading to a […]

By |March 31st, 2016|Uncategorized|0 Comments

10 myths about packaging, and how to get around them

At East River, we’ve been researching how people interact with packs for years. Here we’re sharing some of the things we’ve learnt along the way – in no particular order, our 10 myths of pack interaction



Myth 1: Disruption gets you noticed

In fmcg at least, category rules rule. We shop unconsciously, and our unconscious minds look for reassurance […]

By |February 19th, 2016|Uncategorized|0 Comments
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Why the research industry needs to keep its head up

As an industry, the research world has sounded rather end-of-days-ish of late. People-based research, we’re told, is on the verge of being wiped out, by Big Data one day, by automation the next and by clients cutting us out in favour of DIY approaches the day after that. These are all real issues, of course, […]

By |February 9th, 2016|Blog|0 Comments