We work with a wide range of clients, from blue chip internationals to start-ups, from different sectors and different parts of the world. With a diverse network of highly skilled research experts at our disposal, we are able to form a deep understanding of individuals and groups in different cultures – using our local resources and multi-lingual associates to gain accurate insight, globally

In search of a deep understanding of their customers, our clients benefit from an open, honest and collaborative approach that fully involves them in the process, and allows them to glean meaningful insight from it

Some of the challenges we’ve worked on recently

Mapping the complex, multi-faceted and ever-changing world of health, and
co-creating product solutions within it
Designing the store of the future: creating a live brand experience, from location to layout to lighting, and everything in between
Generating, developing and testing NPD in ambient foods
Re-working pack design – structure and graphics – from initial brief to final execution
Busting myths on how people really shop
Talking daily to a panel of participants through their online food diaries


Having worked with East River on numerous research projects, I’d absolutely have no qualms in giving glowing recommendations for them. Anne thinks in a strategic way but equally is well and truly all over the detail needed to deliver a complex project, taking care of the end-to-end delivery and really getting to the crux of the issue. She has built great relationships at all levels of our business, from the senior leadership team to the shop floor staff, and delivered actionable recommendations in a clear and concise manner every time. No task is too menial nor too big, and she takes last minute changes in her stride, so all of the worry is off my shoulders. Sending all my most sincere thanks to Anne and can’t wait to work with her again in future
Hannah Key, Insight Manager, Thorntons
Anne at East River Insight is the most professional researcher I have come across. Her attention to detail and constant interaction with the client team is second to none. She constantly strives to determine the factors behind consumers’ decisions, and her determination to get to the core of consumer decisions is exceptional. Anne challenges the norm to get to the crux of business-critical decisions, and her work has been invaluable in decisions around ranging, marketing and merchandising. Her qualitative research changed the whole offering of my product range, where a whole range was inspired by customer feedback – all directed from East River’s work! She dedicated so much time in tailoring the brief to get to the heart of where I needed to get to. Her communication and passion has been unbelievable in situations where a quick turnaround was paramount. I would recommend East River over and above any other research/insight agency – amazing insights!
Sapphire Wheeler, Senior Category Manager, 2 Sisters Food Group
When I joined Mizkan, there was very little recent consumer insight on its Branston, Haywards and Sarson’s brands. Anne was instrumental in advising and delivering on appropriate qualitative and quantitative consumer insight across category understanding and innovation opportunities. Working with Anne was always a pleasure, as she is very responsive, grasps the issue and requirement quickly and flexes her approach to get the right deliverables.
Suzanne Dover, Head of Product Development & Innovation, Mizkan 2013 – 2016


East River is strategic insight and market research agency with over 20 years’ experience in planning, designing, conducting and analysing research Read more


Qual, quant or a mix of both – we’re experienced in all three. We strongly believe that no one approach is the answer to everything. Read more


Contact us at any time we’ll take care of everything for you. Read more