If the audience you have and the audience you want are different, there’s probably a reason for that

So Tiffany have been repositioning: “Not your mother’s Tiffany”. I’m hearing lots of arguments against it: it looks cheap, it’s aggressive, it’s offensive, Gen X could afford the product more easily than Gen Z etc etc. But mostly that it’s madness to reject your existing audience so overtly.

Personal reactions aside – I’m slap bang in […]

By |August 10th, 2021|Uncategorized|0 Comments