10 myths about packaging, and how to get around them

At East River, we’ve been researching how people interact with packs for years. Here we’re sharing some of the things we’ve learnt along the way – in no particular order, our 10 myths of pack interaction



Myth 1: Disruption gets you noticed

In fmcg at least, category rules rule. We shop unconsciously, and our unconscious minds look for reassurance […]

By |February 19th, 2016|Uncategorized|0 Comments
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Why the research industry needs to keep its head up

As an industry, the research world has sounded rather end-of-days-ish of late. People-based research, we’re told, is on the verge of being wiped out, by Big Data one day, by automation the next and by clients cutting us out in favour of DIY approaches the day after that. These are all real issues, of course, […]

By |February 9th, 2016|Blog|0 Comments