10 myths about packaging, and how to get around them
At East River, we’ve been researching how people interact with packs for years. Here we’re sharing some of the things we’ve learnt along the way – in no particular order, our 10 myths of pack interaction
Myth 1: Disruption gets you noticed
In fmcg at least, category rules rule. We shop unconsciously, and our unconscious minds look for reassurance […]
